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02/15/2007
More sparkle from Iberjoya
Inside the fair
FACT FILE
Exhibitors: 520
Total net surface area: 15.000 square meters
Location: Parque Ferial Juan Carlos I, Madrid
CONTACT
Feria de Madrid (IFEMA)
28042 Madrid
Tel.: (+34) 91 772 30 00
NEXT SHOW DATES
September 13-17 2007
From January 14 to 18, Madrid became world jewellery capital as it celebrated a highly successful 51st International Gift, Fine and Fashion Jewellery Week. More than 90,000 trade visitors attended the event.
Iberjoya, which itself received more than 29,000 visitors, runs parallel to several complementary events, including Intergift and Bisutex, which welcomed a combined total of 63,000 buyers. Particularly significant was the growth in the number of foreign visitors. More than 5,000 buyers from 79 countries confirmed the event’s increasingly global dimension.
Belén Bajo
Jorge Revilla
Uno de 50
Iberjoya is an excellent window on high-class and designer jewellery. Participants included Belén Bajo, who presented a complete collection of jewellery inspired by nature and the Mediterranean in her natural, refined style. Stones and minerals like amethyst, aventurine, fluorite and agate featured prominently in pieces of apparently simple shape. Particularly original were the intense matt black designs made from volcanic lava and dendritic quartz, an unusual mineral which creates unusual plant like shapes during a lengthy process of natural intrusion. By contrast, the company’s other label Barín maintained its 40-year preference for diamond, which it used in simple but elegant pieces, ideal for everyday wear.
Majorca-based Majorica, the pearl specialist, has updated its style, adding new more modern designs to complement its traditional ones. The label’s classic watch was here decorated with pearls, hanging down like charms on a bracelet. Pearl necklaces have been transformed into irregular shapes and appear in different colours.
Espelt explores new areas for yellow gold, using the finest of sheets to create necklaces fastened with natural silk ties. It also offers jewellery made from coloured stones in different finishes. Mara Diseño has opted for organic shapes and earthy colours in the collection it presented at Iberjoya, whilst Jorge Revilla sticks to its favoured combination of gold or silver with brightly coloured stones like Tiger’s eye, onyx and smoked quartz.
Candela Hermanos offers small, discreet and simple designs. In its latest collection, the Valencian jeweller’s has chosen geometric and plant shapes studded with diamonds and pearls.
Mo by María Roca
Yokana
Elena Cáncer
A whole host of new designs and collections were on display at Bisutex. Costume jeweller’s Uno de 50 continues exploring new avenues alongside its more customary leather bracelets with big silver links. For the coming summer, it has looked to gold – a first for the brand – which it combines with brightly-coloured detail and charms with hippy symbols. It will also be completing its range of accessories with T-shirts featuring the chains and classic padlocks for which it is best known.
Lola Casademunt has sought inspiration in previous periods and trends, from sailor style to Ibiza’s Moda Ad lib. These and details from Indian culture feature on bags, kaftans and beaded jewellery.
Yokana brought back its ethnic collection, with detail reminiscent of Moroccan craft. Attractive purses, gold and silver in ultra-long necklaces with raffia appliqué were all displayed on a vibrant, colourful stand.
Elena Cáncer presented more of her unique, architecturally-structured work at Bisutex. Brass in rusted, polished and lacquered hand-finishes featured in large, striking medallions.
