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• 09/25/2009

  Modacalzado: the Madrid footwear show reveals the trends for summer 2010

  • 

    Magrit

• FACT FILE

  Spanish exhibitors: 249

  Net surface area: 72.000 sq mt

  Location: Feria de Madrid

   

  CONTACT

  Feria de Madrid (IFEMA)
  28042 Madrid
  Tel.: (+34) 91 772 30 00
  modacalzado@ifema.es

   

  http://www.modacalzado-iberpiel.ifema.es

   

  NEXT SHOW DATES

  11-13 March 2010

The 28th edition of Modacalzado, the international footwear show, showed off the latest hot summer styles from international names, at the Fiera de Madrid convention centre, September 24-26, 2009.

Not afraid of playing with colour, the brands have gone for a vibrant, sexy summer with original leather treatments, including suede in many different shades and snakeskin in diverse finishes. Green, turquoise, fuchsia, orange and pink make for a bright summer.

Femininity
Once again Chie Mihara has revealed some of the most stylish shoes of the event. The Esli design, with its ivory flecks, is reminiscent of the heroines of the 1940s, while Encuentro is an exercise in restrained sensuality, with a warm suede texture, fresh forest green colour and an original cascade of little bows on the instep.

All things nautical are a source of inspiration in the spring/summer 2010 collection by Vienty, colour-wise – red, white and blue with hints of gold – and in the motifs, with a profusion of knots and anchors. The sandals sport white rubber wedges and shoes with heels are in contrasting colours.

Rebeca Sanver opts for natural textures in a collection which mixes suede with smooth leather and plaiting. She has also gone for die-cut models with little hearts across the shoe. Flower appliqué and bows that spring from the instep or fringes that start at the heel are the favoured decorations for next summer.

Luxury for feet
Magrit stays true to Swarovski crystal in its Evening line, which has designs filled with butterflies, golden heels and a dual-coloured double platform. Some heels come in a luxurious mixture of textures, including crystal, satin and fringes with gold.

The Pura López stand was full of sensual shoes by the Spanish designer, arranged by colour which is more restrained and natural for spring/summer 2010. Make-up tones, aged blue, brown and forest green predominate in high or mid-heeled shoes which mix textures such as suede and wood with studs and rivets. Animal prints offer the sexiest looks.

Pons Quintana uses its typical plaited look in an irresistible selection of colours that range from pale pink to sepia and navy blue, with up-to-the-minute results. The more classic and restrained tones include cream and black, which is also present in a design which contrasts textures, mixing plaited and smooth leather.

Sara Navarro offered strappy sandals with big buckles for daywear and snakeskin pumps in pink or metal shades or red with rhinestone for those special occasions. Its line in perfumed footwear includes sensual salon shoes which combine smooth leather with crocodile print.

Sexy and youthful
Heels reached their dizziest at the El Dantés Group stand. For its Ito 3 range, the company has gone for a rock-style stiletto, brimming with rivets, studs and strass, and a challenging line in high-fronted, perforated or denim designs. Its Roberto Botella collection uses patent leather in hot tones – fuchsia, turquoise – with gold or silver notes, cone-shaped heels and cork wedges with leather soles.

Sacha London went for something different with high peep-toes with satin or cloth bows on the instep, while the most colourful line was die-cut. Its Sachelle brand has gone for a more casual style, based on brightly-coloured wedges, and Sachatoo features bright finishes and ethnic motifs.

Looky opted for thick heels for the new season, pointed ankle boots and open heels, metallicised snakeskin and wood combined with leather. The more ethnic line has beads on brown leather and green suede.

Gioseppo invited us to a session of colour therapy with multi-coloured lace-up plimsolls. Its casual footwear comes in natural shades and dyed artificial snakeskin. Clogs with wooden structures and backstitched moccasins in different colours are the mainstays of this collection.

Victoria won us over with its “misused” plimsolls, with tie-dyed soles. The brand presented a collection designed by Ailanto, using the prints from its summer collection, from ankle boots to camping shoes with bows.

The most comfortable side of design was represented by Romus, with low-heeled flip-flops and leather-lined wedges, or Pikolinos, with comfortable wide strapped sandals and medium wooden heels or criss-cross bar shoes.

Boots for summer
The most extreme style in boots came from New Rock with XXL platforms, buckle after buckle, studs, spikes, laces and chain links. The brand has gone for biker black, metal effect, patent leather and camouflage prints.

Sancho Boots specialises in cowboy boots and won’t disappoint its fans with this latest collection in classic natural shades, with raised toe designs and large aged buckles and studs. Black appears on some occasions, as does a patchwork effect, made by mixing smooth and patterned leathers.

Shoes for him
Alongside its classic men’s Oxford shoes, Pertini offers suede moccasins with fringes in bold colours including purple and green, or plaited shoes and even tweed mixed with leather. Colour was kept for its sporty models.

Nor was there any shortage of Oxford styles at Zampiere, which presented bold die-cut designs, and red and purple suede options, alongside classic designs in black and brown. Its casual line included suede plimsolls with rope soles in earthy colours or striking turquoise.

Callaghan went for navy in its nautical designs with red backstitching and discreet sandy brown. The brand’s special Adaptaction Total technology, with shoes designed to fit the foot as it moves, is a strong feature

And for little ones
Andanines offered comfort for kids and pulls it off with sandals sporting denim or patent straps, rubber soles and rhinestone.

Cienta stuck to washed fabrics and eco ethics in a 100% natural collection which has the Made in Green label. The cotton used, and the absence of polluting substances, are the rule in these stylish designs for girls and boys aged 0 to 10.

Gorila offered nautical looks in fun shades, from strawberry to tie-dye, and original prints featuring flowers, stars and fishbones. Its sandals sport cloth bows and bar shoes have strass fastenings and snake prints.

Bags for a luxury summer
Next summer’s bags are set to be highly decorative. Dimoni has plaited shopping bags with straps, hobo bags with appliqué flowers and original designs with cut leather. Puntotres also went for the hobo style, with styles in yellow leather and snakeskin with bow-belts to match and bright handles which range from yellow to green or coral.

Drap added a festive note with crystal creations in baguette-style wallets or soft purses with clasp fastenings. The stand revealed party bags of every kind, from mesh purses to envelope or stiff clutch bags with crystal in different forms.