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• 09/12/2008

  Jewellery magic back in Madrid

  • 

    Belén Bajo stand

• FACT FILE

  Spanish exhibitors: 341

  Total net surface area: 28.200 sq mt

  Location: Feria de Madrid

   

  CONTACT

  Feria de Madrid (IFEMA)

  28042 Madrid
  Tel.: +34 91 772 30 00
  iberjoya@ifema.es

   

  http://www.ifema.es

   

  NEXT DATES

  February 2009

Madrid sparkled with designer jewellery glamour from September 10 to 14 when Iberjoya, the International fair for jewellery, silver, watch and associated industries, opened its 41st edition to collections by 471 exhibitors. Foreign companies accounted for more than 32% of the total, and included participants from, Andorra, Austria, Belgium, China, Colombia, France, Germany, Greece, Hong Kong, India, Italy, Mexico, Poland, Portugal, Turkey and the USA.

One of the big novelties this time round was the first jewellery collection by Spanish designer Adolfo Domínguez. The organic shapes of his rings, ear-rings, pendants and bracelets feature subtle diamond detail that catches light, in a range that swings from the bohemian to the understated and romantic. The launch of this first collection coincides with the implementation of Peruche, a social integration project in partnership with organisations in Sao Paulo (Brazil), which aims to build a workshop-school in the Rio de Janeiro shanty town of the same name.

Another Spanish designer used Iberjoya as the platform to present his first watch collection. Pedro del Hierro’s designs for both men and women will be distributed by the Arsyeco group and will go on sale in Pedro del Hierro and Cortefiel shops. Steel and ceramic, or ceramic with steel and polycarbonate are combined to elegant, urban and chic effect.

A leading light in the Spanish jewellery, gold and silverworking sector is Pedro Durán. The brand mounted a retrospective exhibition entitled Momentos, with designs dating back more than a hundred years and other more up-to-date but equally exclusive items like the silver replica of Neuschwanstein castle, built by King Ludwig II of Bavaria. A total of 52 kg of silver were required to build the 741 pieces, the 1,557 nuts inside the model and the 360 windows in this majestic piece whose colours match the original building down to the last detail.

The youngest style in jewellery came from Belén Bajo, who moved away from her more typical colours in favour of shades of ochre in designs that swing from the ancestral to the cutting edge. The same is true of Luxenter, whose silver pieces turn their backs on the aquatic shades we are more used to, replaced here by powerful blacks and greys.

The Balearic brand Majorica has trusted to its pearl expertise, updated here in very different lines, ranging from the infinite romanticism of Bouquet to the youthful flavour of Knot, with light-hearted black laces and stones in cheerful colours.

Spanish brand Antonelli has just reached the age of 30 and chose Iberjoya as the place to exhibit its classic luxury and the edgier Dressed by Antonelli, where colour features in topaz and amethyst. True to its classical style, Argyor offered distinguished wedding rings and interesting combinations for youngsters in its Colore collection. To complete the comprehensive selection on show, Noah Barcelona presented the modernistic Liberty collection, while Mara Diseño had bright designs of Arab inspiration.

On the evening of Friday 12 September, the VII Iberjoya Trends Catwalk offered chance to see some of the top jewellery and watch designs in a space-age setting representing life on another planet and entitled Iberjoya Future Show.

To coincide with Iberjoya, the Feria de Madrid convention centre hosted the 43rd Bisutex international fair for fashion jewellery and accessories. Ágatha Ruiz de la Prada presented a silver jewellery collection at Bisutex, and also used the opportunity to reveal her new motorbike helmets in the leisure section. Decorated with stars, hearts, flowers and naïve drawings, these are perfect for fans of the Spanish designer’s colourful, playful style.

Texture combination was the choice of Alejandra Yagüe, the designer behind the Alexandra Plata brand. His collection includes items in both plain and hammered silver, with leather, linen, cotton, mother of pearl and natural stone.

Another Spanish designer, Elena Cáncer, has gone for maxi-necklaces made to look like ties, medallions decorated with petals and square-edged rings. Her characteristic ethnic flavour remains intact, as does that of Yokana, whose curious belts can be turned into necklaces or even scarves at will. Yokana fashion jewellery comprises gold thread brooches in the shape of flowers and necklaces made with old-fashioned coins and resin sweets.

Laga offered long necklaces and coquettish pendants to match catwalk looks, while Uno de 50 had both aged and street-look designs. To complete the selection at Bisutex, Lola Casademunt presented plenty of vibrant colour, Drap sparkling party bags and Pablo y Mayaya irresistible hats and head-dresses.