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09/17/2007
Iberjoya glitters again
Panoramic view of the exhibit
FACT FILE
Spanish exhibitors: 385
Total net surface area: 16.454 square meters
Location: Feria de Madrid
CONTACT
Feria de Madrid (IFEMA)
28042 Madrid
Tel.: +34 91 772 30 00
iberjoya@ifema.es
NEXT SHOW DATES
January 2008
Iberjoya, the International Jewellery, Silverware, Watch and Related Industries Exhibition had a brand new venue at the IFEMA convention centre where it was held in Pavilions 12 and 14. This 39th edition, which ran from September 13 to 17, presented all the latest for autumn-winter 07/08 from 550 exhibitors: 385 Spanish, 165 from abroad.
Majorica
Belén Bajo
Espelt
A host of events ran parallel to the main exhibition, including the traditional Trends Catwalk, jewellery displays and even a golf tournament. Spanish pearl specialist Majorica was one example of the current buoyant mood in an industry which, despite its longevity, updates its offering with each new season. For next summer, it has strung together pearls of different sizes and shades, combining them with light cylindrical gold. The striking blend adds a contemporary air to the inherent elegance of these beautiful gems.
Designer Belén Bajo once again revealed an organic universe, with pure clean-cut lines and modern, youthful pieces. Volcanic lava, onyx, coral or jade are combined with white or yellow gold in rings and necklaces. New this year was the designer’s first wedding-ring collection, with fourteen different designs, each bearing a name taken from a story Bajo wrote for her daughter, either encrusted with diamonds or engraved with laser to create striking bas-relief. The collection will bring the designer into contact with male customers, for whom she is now planning a collection.
Trends Catwalk
Trends Catwalk
Trends Catwalk
Espelt has gone for unconventional shapes, with fine plant engravings, light, discreet structures and stones in pastel shades. At Antonio Soria, they have looked to geometric shapes randomly blended to harmonious effect: white gold, circonites and precious stones are the favourite materials. Particularly striking are the original designs made from rough-looking, unpolished gold. Candela Hermanos goes for classic options like pearls, circonites, gems and gold in all its variations for a traditional effect.
The 6th Trends Catwalk entitled “Iberjoya Croisiere” presented new watch and jewellery trends with a selection of some of the most impressive and innovative designs on show at the exhibition. Staged to represent a cruise through the Mediterranean, the setting depicted a luxury yacht where international top models paraded jewellery for different occasions. The designs ranged from jewellery for informal daywear or swimwear, a walk on dry land or an afternoon on the boat, to more sophisticated evening-wear options.
The 6th trends catwalk, entitled “Iberjoya Croisiere” presented new watch and jewellery ideas with a selection of some of the most impressive and innovative designs on show at the exhibition. The catwalk was staged to represent a glamorous cruise through the Mediterranean. On a stage representing a luxury yacht, international top models sported jewellery chosen for different occasions. The designs ranged from jewellery for use with daywear or swimwear – with ideas for a more informal look, a walk on dry land or relaxing afternoon on the boat – right through to sophisticated and spectacular options, perfect for the evening.
Antonio Soria
Festina Group
Paul Versan
Keeping time
But Iberjoya is not just about precious stones and metals. Over the years, watches have gained an increasingly dominant position, not just for the size of their stands, but for the spectacular growth of the industry in general and Spanish brands in particular.
Festina Group owns Festina, Lotus, Jaguar and Calypso, and goes for a classic summer, though its original chronographs have innovative faces. Geometric shapes abound in linear watches. Paul Versan, meanwhile, has gone for a more traditional style, edged with gold detail, alongside other more youthful, sporty options with rubber straps in bright colours.
Lola Casademunt
Uno de 50
Jorge Revilla
Fashion jewellery show Bisutex runs parallel to Iberjoya, giving specialists in the trade a chance to present their own jewellery and accessories. Designer Elena Cáncer drew on ethnic inspiration for her characteristic oversized pieces in copper and silver. Knots, spheres and cylindrical shapes are artistically combined. Lola Casademunt offers its typically eclectic style with metallic designs of every kind.
Particularly lively was the Uno de 50 stand, full of the casual, humorous style the brand so successfully exploits. The collection includes ultra-large rings with silver and naturally-finished stones, classic leather bracelets and a clear emphasis on belts, necklaces and ear-rings. Also at the show was Jorge Revilla, with delicate designs in organic shapes using coloured stones.
