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Founded almost 60 years ago in Alcoy(, in Alicante), the Spanish professional cosmetics brand Germaine de Capuccini is a huge success. Now, it has signed top model Linda Evangelista as its new image.the face of the brand. Raúl Vidal, associate director and member of the third generation of the family behind Germaine de Capuccini, talked to us about a company that has brought to life the dream of its founder Carmen Vidal.

When did Germaine de Capuccini begin?
The company was created in the mid-Sixties1960s in the city of Alcoy, in Alicante, where we still have our only production plant. It’s a family firm founded by my grandmother Carmen Vidal and currently run by her sons, with Jesús Vidal as chairman. We have a team of 200 specialised staff, but it’s a number that’s growing every day. When we started out, Germaine de Capuccini had a team of just ten10.

Why cosmetics?
Germaine de Capuccini is a dream come true for CarmenVidal, a passionate, vigorous and energetic woman, and always a fighter. It was always her vocation to become an aesthetician and right from the outset she made beauty her cause célèbre. It was her life’s work and she prepared very conscientiously for it.

Germaine de Capuccini is a very international name. What made you choose it?
Carmen Vidal always wanted the brand to carry her own name. But business acumen and international ambitions suggested it was better to opt for a name that could expand right around the world without running into registration difficulties. The name “Germaine”‘Germaine’ is based on French phonetics. It’s a language my grandmother learned as a girl and which she used to acquire her beauty skills. “Capuccini”‘Capuccini’ was the result of an exhaustive search for an international dimension.

Why the Germaine de Capuccini swan?
The swan logo symbolises the essence of what cosmetic products can offer a woman: delicacy, elegance, beauty and serenity.

“We strike a balance between health and beauty”

Germaine de Capuccini is a professional cosmetics firm. Why did you choose this channelroute to market?
It’s a guarantee of quality, because our products always come with professional guidance. Indeed, that decision, taken more than 40 years ago, is the key to Germaine de Capuccini’s success. The brand has devoted all its energies to beauty professionals. It innovates every year to strengthen the channelprofession and the people who work in it. Innovation, quality and professionalism are our raison d’être. Combine that with state-of-the-art technology and you get products which are really effective.

What makes Germaine de Capuccini products different from the rest?
Quality and professionalism are our two biggest assets. We have always been committed to product quality, which is why we have driven our R&D forward with one goal in mind: striking a balance between beauty and health. We were the first company in the Spanish cosmetics sector to use the 4G1 Integral Management System, which includes standards in quality control, environmental management, safety at work and the responsible family management model.