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Ágatha Ruiz de la Prada has become one of the major ambassadors for Spanish fashion all over the world.

Her highly personal style and outlook on life is reflected in her collections of clothes, baby items, crockery, glasses, fragrances and an endless number of articles which all share her bold colour schemes and motifs such as hearts, stars or clouds, and which have become her trademark and her call for imagination to take priority over trends. Her designs have their own very special personality and have attracted the attention of the principal Spanish and international fashion shows including Pitti Imagine Bimbo in Florence or the Milan Fashion Fair. In fact, the designer regularly presents her women's wear collection on the Paris catwalks, which are the setting for the presentation of her most avant-garde and ground-breaking designs.

She defines herself as an independent, creative and idealistic artist, whose style represents a complete breakaway from the typical standards and styles to be found on the catwalks. An essential aspect of her career has been her ability to convert her style into a business enterprise, through the company Producciones Ana Sandra, which she owns, and to position the Ágatha Ruiz de la Prada brand up amongst the leading commercial names on the national and international market.

Ágatha Ruiz de la Prada is fully convinced when she assures us that no-one more than she is more fully aware of her limitations, "that's why I have never had any ambition to be a manufacturer or distributor". Determined to stick to what she considers to be her profession, Ágatha knows she is an artist whose vitality consistently enables her to break into new ground, and is fully aware that more than anything else, her real talent lies in design. However, as she herself admits, she would never have been so successful if she had failed to surround herself with a large team of strategic business partners. She knows that her success depends on them and realises that "they need looking after". She is responsible for the designs and the creativity, yet when it comes to running a business, she places herself in the hands of the very finest experts.