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How is Cuquito positioned on the market?
Our main market is Spain although we have always exported and work in more than 30 countries. It is true that in Cuquito, we work differently. Up until 3-4 years ago we worked with distributors in the different countries and we lost track of our products a bit as a consequence. We have also made inroads into the market. For 3 years we have had a business office in Italy where we have been marketing the product directly. We currently have our own network of representatives in Italy and France, which has put us directly in contact with the final customer.
Along with Italy and France, which is our main foreign market, we are present in Portugal, England, Germany, Austria, Switzerland, Russia, Bulgaria, Mexico, Canada, the US and South Africa. We are excited about our recent entry into China, which was made possible through a local partner and owner of a major retail chain, which sells big name brands. We also have two sales points in Kuwait.

You don’t have your own shop, would you ever consider starting an online shop?
We don’t have our own shops because we only make shoes for 4 year olds and younger. If at any time we were to create a broader range of lines, then we could consider opening our own shops, but that’s long-term.
Currently we are working on developing our own online shop. Although we know our sales would not suddenly take off, Cuquito would have a presence on major international e-commerce platforms, with which we have started to negotiate for work in 2012.

What is Cuquito’s next move?
We have grown and developed these last three years with the arrival of Cuquito Up and now Gatea, and we are creating a new structure and commercial network to supply the footwear market, since with the baby line we sold in clothes shops, but now since we have been ‘walking with you’ for longer, the normal place to find shoes for children who walk is in shoe shops. We have invested a lot in market research, extending our commercial network and focusing heavily on the final consumer, in order to create demand. In one of our short term projects, we are working on developing a club, a forum in which our customers can approach the company and interact with us.
While on average 120,000-130,000 babies a year wear our shoes, what we want is that as they grow, they continue to be faithful customers. For this to happen, it is very important that we win over the mothers as regular customers. We have a slogan which perhaps sums up this new future: ‘walking with you’.

Cuquito up-close:
Headquarters: Pol.Ind. La Closa. C/ Matrices 1. Meliana (Valencia)
No. of pairs: Approx. 700,000.
No. of employees: 45.
Annual turnover: Approx. 5 mill. euro
Fairs: FIMI (Valencia) and Pitti Bimbo (Florence)
www.cuquito.com