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Calzados FAL was created in April 1965 in La Rioja. Among its most recognised brands is Chiruca, which offers a range of mountaineering and outdoor footwear for winter and summer. It is looking to become an all-round footwear brand, delving further into the world of textiles, producing a range of products at the same high quality level as it has for decades in its hunting footwear.
Chiruca is currently the leading brand in the manufacture of mountaineering, trekking and hunting footwear. It exports to five continents and has a 25% market share in the mountaineering and outdoor footwear segment, in a market that is dominated by the large multinationals.
Chiruca is known for producing high quality footwear with important features. It uses materials that mean that every Chiruca piece is comfortable, waterproof, breathable, incorporating top features.
Its research and development department makes a great effort to provide the best features and quality in its products to the consumer, offering the latest innovations in materials and intelligent fabrics.
Clearly consumer-oriented, Chiruca wants to become the market leader in outdoor footwear, using research and development to meet the needs of the consumer.
