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Alex and Oriol Paré are the founders of intimates and swimwear brand Love Store, which in 1996, introduced a novel concept into Spain: a lingerie shop where garments were found, not in their usual packaging, but on display for customers to touch
Love Store was created as a fashion chain and had to create its own collections. Since the first shop opened in 1995, the total has risen to 22, of which 12 are company owned and 10 franchise-run. Outside Spain, the company has shops in Andorra and Egypt.
‘Love yourself’ is the slogan of a company which wants every woman to feel unique when wearing its designs. Its customers are women aged 25 to 45, who feel both attractive and self-confident.
As well as lingerie, Love Store specialises in corsetry, swimwear and accessories designed to make the wearer feel unique. Its shops are divided into three different areas, based on the type of garment: Feel is a serene style, which offers peace and tranquillity; Enjoy has all the latest trends, while Excite is the sexiest and most daring of the three.
The company has a workforce of 50. In 2006, it sold 335,000 garments and turned over four million euros, up 55% on the previous year.
