The Potipoti Graphic Fashion brand was created by fine arts graduates Silvia Salvador and Nando Cornejo. Its garments are the result of the synergy created by an ambitious combination of fashion, animation, illustration, and graphic and audiovisual design. Their work, based on Spain and Berlin, has featured in exhibitions in cities like New York, Berlin, Düsseldorf and even the Biennial of Video and New Media in Santiago de Chile.
Potipoti’s graphic fashions are influenced by pop illustrations, music and street art. The brand image is inspired by a fantastic world inhabited by simply-drawn beings, in a striking mix of the naïve and the sinister. Its collections include shirts, jumpers, skirts, dresses and bags with a distinctive note and an element of fun. The collections are designed in Berlin and produced in small workshops in Castile and Leon.
The brand presents its collections at Ego, the new designers’ platform at the Cibeles Catwalk, which is part of SIMM International Fashion Week in Madrid. It also takes part in tradeshows like Premium (Berlin), Rendez Vous (Paris), Bread&Butter (Barcelona), Berliner Klamotten (Berlin) and +46 (Stockholm).
Potipoti products are available from multi-brand retailers in different Spanish cities like Barcelona, Madrid, Bilbao, Valencia, Santiago de Compostela, Palencia and even the book-shop at Madrid’s contemporary art museum, the Reina Sofía. Its own shop, Comité, is an innovative boutique in the heart of the Raval district of Barcelona, where its collections share centre stage with those of five other international designers. Abroad, it operates in Denmark, Austria, Panama, Japan, Italy, Russia, Belgium and, of course, Germany, where it also has another shop in the capital, Berlin. Its products are also available online from its website.
The brand’s next projects include an eyewear collection designed exclusively for General Óptica.