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Feature story, Blanco’s total look.
Blanco is a family firm founded in 1960 by Bernardo Blanco Solana and now run by his son, Bernardo Blanco Moreno. In recent years, its colourful carefree collections have struck a chord with young women who have fallen for its bold, pop-inspired style.
The first Blanco boutique opened in Bilbao in 1960. But it was not until 1970 that its designs arrived in Madrid. Throughout the Seventies, the company consolidated its position, with further openings in the Spanish capital, in Seville and Barcelona. It now has almost 200 shops in the world, in Portugal, UK, Greece, Saudi Arabia and Dubai. Blanco is set to launch in London in summer 2008, and has plans to open several more shops in both Britain and Italy between 2009 and 2010. In the coming months, Blnaco plan to continue this global growth, and open new points of sale in Qatar and Abu Dhabi.
In the last quarter of 2006, it opened the first Blanco Accessories in Tenerife. The boutique sells intimates, swimwear and accessories and now has its own shops in Madrid and A Coruña. To complete the range, Blanco Stock is a network of outlets where its collections are sold at a discount price of up to 70%, BlancoMan, BlancoBeauty, BlancoLingerie, BlancoDenim and Blanco Special Edition.
The Blanco head office is in Móstoles in Madrid. It covers an area of 4,600 sq. m and accommodates a large number of different departments, including design, production, sales, human resources, systems, works & maintenance, expansion, finance and image & marketing. Since 2006, the logistics centre has been based in Seseña in Toledo, where a facility of 15,800 sq.m distributes the brand’s products all over the Iberian Peninsula.
