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The bridalwear specialist opened in 1994 to fill a market niche for women seeking quality fabrics and modern designs for their wedding day. Part of the strategy was to bring well-known designers on board. Jesús del Pozo, Lorenzo Caprile, Domo Adami and Christian Lacroix have all designed for Rosa Clará. The designers create the dress and the pattern, while the company owns the licence to produce and distribute the collections.
Rosa Clará comprises three separate companies. Exponovias S.L. is responsible for the namesake bridal collection. Exponovias Internacional includes ready-to-wear gowns made by Spanish and international designers. Finally, Novieuro has three labels aimed at the export market.
The success of this corporate concept has boosted the group’s growth in Spain and facilitated its entry into new markets. Rosa Clará now has four company-owned and forty franchise-run boutiques in Spain, in addition to more than 1,000 POS all over the world, one franchise in Andorra and two in Portugal.
