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PROFILE

Designer Isabel de Pedro was born in Bilbao in 1952. She started out in the world of fashion with Catalan firm MR.CAT, founded in 1968 by Rafael Tous Giner. Here she expressed her style and creativity through jeans and T-shirts. Before long, she was designing fully-fledged ready-to-wear collections and became joint owner of the label which became known as Isabel de Pedro.

Visual arts, cinema and literature are recurrent themes in her work. In each collection, the designer tackles a specific artistic or cultural movement or theme. These have included Antoni Gaudí (summer 2003), the Russian avant-garde (winter 2004), Dalí and Buñuel (winter 2003), Basque culture (summer 2004), the Spanish Golden Age (winter 2005), Italy (summer 2005), Cuba (summer 2006) and China (winter 2006). The designer expresses her ideas provocatively in her collections through illustrations on T-shirts, suits, dresses, jackets and evening gowns. In addition to illustration, characteristic features of the designer’s clothing are her use of black and fabrics with lycra, to define and enhance the female shape.

Isabel de Pedro’s designs have gone down well in Spain, where she has 300 top-end multi-brand points of sale. Abroad, the label has proved unstoppable since 1994, and foreign sales now represent 80% of the total. Global expansion initially focused on Europe (Austria, Belgium, France, Germany, Italy, the Netherlands, Portugal, Russia, Switzerland and Britain) and later on the USA and Japan. Her collections are available from 400 points of sale.

The label is a regular at leading international trade fairs both in Europe (Salon Berlin-Premium, CPD Woman-Man Düsseldorf, Prêt-a-porter Paris, Pure London, Bread&Butter Barcelona), Japan (ready-to-wear fairs in Osaka, Kyushu and Tokyo) and America (Las Vegas, Coterie New York, Los Angeles, Dallas, San Francisco Laca, Atlanta Premiere and Intermezzo New York).