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Interview with Inés Cerezo and Inma Corroto.
Inés Cerezo and Inma Corroto are the entrepreneurs behind Monoplaza. Despite training in areas other than fashion, over more than 15 years, these two women have been demonstrating their innate sense of elegance and design.
Friends for many years, it was in the years when aerobics was a flourishing sport, of which Inma Corroto was a teacher, that they decided to create a company that turned sports clothes into trends. Since those early years, Monoplaza has evolved in line with market trends, diversifying its portfolio. First of all, it developed swimwear, in which colour, prints and quality fabrics were the defining qualities.
From the year 2000 onwards, requests from their loyal clientele for other garments gave rise to sarongs, kaftans, skirts and scarves, which then led on to their first fully-fledged women’s collection, which made its debut in 2003. Monoplaza is now a quality womenswear brand which uses colour and immaculate materials in designs for cosmopolitan women.
Fine fabrics like silk, 100% wool, silk velvet, cashmere and muslin are the mainstays of its fashion line, while lycra and soft cotton are the key choices for swimwear.
From the outset, Monoplaza has had a decidedly global vocation, and exports account for 50% of its turnover. A regular at top tradeshows like Who’s Next and Tuileries in Paris, it produces two collections a year.
Monoplaza has its own showroom in Spain and a shop in Calle Belén in Madrid. It operates through a series of agents and global distributors to get its products into exclusive points of sale like United Arrows, Keefer, Panorama and Angel in Japan, Le Bon Marché in Paris, The Grocery Store in San Francisco and Fred Seagal in Los Angeles, Under the Broadwalk and Big Drop in New York, Vakko in Istanbul and Zerbaft in Kuwait.
