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PROFILE

Álvarez Gómez, also known as Álvarez Gómez Perfumes, is a family firm from Madrid which has been in the cosmetics market since 1899, when it opened its first shop in the heart of the city. Here it sold perfumery products of every kind, including treatments and make-up made by the handful of companies working in the Spanish market at that time, alongside a host of other products prepared by the perfumist at the back of the shop.

This was the origin of its beauty creams, hair tonics, antiseptic washes, signature perfumes and the eau de toilette sold under the Alvarez Gómez brand, all hand-distilled from natural essences and flowers.

Today, a staff of 25 works at its modern facility in Tres Cantos (Madrid), equipped with state-of-the-art technology, but maintaining the tradition, distinctiveness, maximum quality, style and authenticity that gave rise to the brand in its origins. Its Concentrated Eau de Cologne, and a full range of toiletries is now one of the great classic of Spanish perfumery. Its more recent launches include spa lines like Aguavital and Aguacalma, which fit in perfectly with the new tendency of bringing spas and their benefits into the home.

The company is run by the fourth generation of the founding family and has two shops in the best parts of the Spanish capital. Its products are also sold at more than 2,300 POS in Spain and its online shop distributes all over the world. Álvarez Gómez has exclusive distributors in major markets like Italy (80 POS), the UK (40), Japan (10) and the US (30). It plans to introduce the Alvarez Gómez brand into Germany, France and other European markets, step up its position in the US and Japan, and enter the Mexican market. The company also takes part in international tradeshows like Cosmoprof Bologna.