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In 2005 in the city of Barcelona, mother and daughter designer team, Alejandrina Rosell and Julia Arizu, created womenswear and accessories brand Juliju to dress “striking women with style”.
Six years on, they are still inspired by a sophisticated woman with an eye on the trends but who shies away from eccentricity. Their priority is to shape the silhouette and work on movement and flow, using pleats and dart to enhance femininity and add that touch of freshness.
To achieve its goals, Juliju puts fabrics and finish centre stage, making comfortable dresses in clean-cut lines that are rich in detail. Their favourite fabrics, which are delicate and silky, include muslin, silk, cotton and wools.
The accessories line includes colourful bags in contrasting materials and delicate articles like necklaces, bracelets and brooches.
True to its origins, Juliju makes all its products in Barcelona, but was born with a global vocation. It exports more than 70% of output to multibrand retailers in France, Italy, the UK, Germany, Belgium, Sweden, the US, China, Kuwait, Lebanon and Saudi Arabia. Its major POS include leading departments loved by fashionistas the world over, like Printemps, which sells its entire collection and Le Bon Marché, which sells its accessories line. Both stores are in Paris.
Juliju presents collections at exclusive fashion exhibitions like Atmosphere (Paris) and The Coterie (New York).
