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PROFILE

Toni Francesc trained at the Catalan Fashion Institute from 1986 to 1988. In 1992 he gave material form to his fresh street designs for a sophisticated young woman with the creation of Toni Francesc S.L., which currently employs 34 people.

The Toni Francesc style is characterised by its technicism and structure. It also pays particular attention to fabric finish as part of an ongoing experimentation process designed to achieve an original look. The result is garments that, at first sight, look understated and minimalist but are actually finely detailed.

Toni Francesc collections go for neutral and dusky shades, contrasted with spots of light and colour, in keeping with seasonal trends.

His acute artistic sensitivities have led him into partnerships with television programmes and series and he has designed wardrobes for theatre and dance companies.

Toni Francesc has taken part three times in New York Fashion Week, most recently with his spring-summer 2011 collection, Urban Forest. He can also be found at Cibeles Madrid Fashion Week, Mexico Fashion Week and Russian Fashion Week.

Toni Francesc S.L. also has a second brand, Veneno en la Piel, which presented its debut collection in 1998. Today, the youthwear brand specialises in party and cocktail dresses which have acquired a worldwide reputation.

With an export rate of 30% and a multi-brand distribution model, the company’s main markets are Mexico, Russia, Costa Rica, Ireland and France.