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AS&AS was created in 1996 by the Borraz family, which has a lengthy tradition in jewellery craftsmanship. Located in Blanes (Girona), it creates high-class silver jewellery where each item is a work of art created from silver, combining diverse materials, forms, textures and colours in novel, appealing designs which turn silver into a precious commodity.
Its products are characterised by change and innovation. Each item has an elegant, cutting-edge style that steps out of the box using the latest techniques to combine silver with other materials, like natural stone, resin, pearl, leather, ceramic and wood. The brand has also designed a new line called Joya-Arte where silver is plated with yellow, white and pink gold in a full range of designer jewellery.
The brand has 2,330 POS in Spain and 1,020 abroad, in more than 30 different countries. France heads its foreign market list, with 600 POS nationwide.
France (11.9%), Russia (5.1%), Portugal (2.3%) and the USA (1.6%) are its main export markets. The company is also strong in emerging markets like the United Arab Emirates, Libya and South Korea. To boost its international aspirations, the brand takes part in major international exhibitions like Baselworld (Basel), JCK Las Vegas and the Hong Kong Jewellery & Gem Fair.
