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PROFILE

Interview with Pedro Trolez.

Founded in 1989, Spanish brand Perfumes y Diseño creates, develops and distributes the select perfumery products of Spanish brands like Jesús del Pozo, Roberto Verino and Tous. In keeping with its philosophy, it instils into every fragrance the very essence of the fashion and jewellery collections by which it is inspired, looking out for both the quality of the design and the exclusivity of the product.

In 1992, it launched the first perfume by Spanish designer Jesús del Pozo, Duende, and in 1999, bought the fragrances licence from Roberto Verino. In 2000, a joint venture with jewellery brand Tous brought about the creation of Tous Perfumes. In 2008, the Tous perfumery line expanded to include cosmetics, leading Perfumes y Diseño to its first project in this new category.

The company history is replete with major global success stories like the Jesús del Pozo fragrance Halloween – with a series of versions and limited editions – Mellow by Roberto Verino, and Tous in Heaven and Baby Tous. Indeed, Tous fragrances like these accounted for 45% of the company’s turnover in 2008.

Based in Madrid, Perfumes y Diseño currently has a workforce of 130 and its fragrances are sold in 120 markets in five different continents. The company has subsidiaries in Portugal and Dubai.

With annual growth in excess of 40% since its creation, it currently operates in four major geographical areas: America, Europe, Middle East and Asia-Pacific. It has commercial subsidiaries in Portugal and Turkey, and its export rate is 61.8%. The USA is its leading market, followed by Russia.