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PROFILE

History:
The Fridda Dorsch laboratories were created by Ana Fridda Dorsch, who was born in Spain to a German father and Spanish mother. After graduating with a doctorate in Natural Medicine from the University of Miami, Ana Fridda sought to find a cure for a severe and incurable oedema that blighted her, causing allergic reactions and skin rashes resistant to the antibiotics and dermocosmetics recommended by doctors.

Testing various active ingredients and natural extracts on herself with excellent results, Fridda then moved to Paris, where she designed the formulae for her own cosmetics in partnership with a leading team of scientists.

In 1980, she opened her first laboratory in Spain and created a line in hypoallergenic dermocosmetics with regenerative properties.

Philosophy and strategy:
Part of the secret of the Fridda Dorsch formulations is their top-quality “AAA” active ingredients, mostly of plant and marine origin, which are used in concentrations of up to 97%, to the strictest production standards.

The company, whose laboratories are located in the San Sebastián de los Reyes area of Madrid, has more than 300 POS in Spain, ranging from specialist perfumeries, department stores and pharmacies. The brand's exports currently account for 13% of total turnover. Mexico, Korea, Chile, USA, Canada, Ecuador, the UK, Puerto Rico and the Dominican Republic are its main international markets.