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The original Spanish bag brand Ruw was created in 2005 in Sant Boi de Llobregat (Barcelona) by José Luis López. From the outset, the brand has communicated positive social values with a personal philosophy based on ecology and solidarity that runs through all its products.
Its commitment to the environment involves the exclusive use of recycled materials in its bags. Its social solidarity is demonstrated by the donation of part of its profits to charitable projects and its cooperation with NGOs such as Intermón Oxfam and Ayuda en Acción. Its designs seek to raise awareness on current social issues, as in its Safebag against drug dependency and its bag against domestic violence.
Ruw currently sells its designs at multi-brand fashion specialists. They are available at more than 120 POS in Spain and in markets such as Greece, Czech Republic, Ireland, Belgium, Italy, Portugal and Japan.
The company is a regular at European tradeshows such as MIPEL in Milan and SIMM in Madrid.
