In 1996, brothers José and Gonzalo Iraolagoitia created Laga in Basauri (Vizcaya) to be a trendy and easily recognisable accessories brand. Risk and excitement are key ingredients in their fresh and youthful fashion jewellery.
In 2003, the company began to develop its own ready-to-wear collection. What started out as a modest range went on to become extensive collections of blouses, jackets, skirts and trousers. The casual style and meticulous prints are a hallmark of the brand and the line already accounts for 60% of turnover. Today, Laga also make nifty bags with a character all of their own.
Laga is sold at multi-brand boutiques all over Spain and has 50 POS in Portugal, Italy, France, Japan and Ireland. It also has brand showrooms in Bilbao, Barcelona, Rome, Palermo, the Netherlands and Paris.
Every season, Laga presents its designs at trade exhibitions like Milanovendemoda (Milan), Pure (London), Modefabriek (Amsterdam), Who’s Next (Paris), as well as Bread & Butter Barcelona, Bisutex and SIMM (Madrid).
