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In 2003, the footwear brand Vienty was founded in the town of Aspe (Alicante) with one clear concept in mind: to design stylish shoes that are fun and fresh, but at competitive prices. Its young creative team stays up-to-date with the latest trends in order to adapt them to their own designs with the aim of catering to the young, urban woman who seeks a good price/quality balance. Their shoes, uninhibited and colourful, are distinguished by their use of the market’s latest materials, in addition to their impeccable attention to detail, however small.
In addition to being strongly established in Spain and Italy (where it sells 50% of its production), Vienty is also present in the top multi-brand shops of countries such as Portugal, Denmark, Sweden, Norway, Cyprus, Dubai, Mexico, Turkey, Austria, Switzerland and Greece. In all, exports total 1.5 million euros a year.
The company’s short-term business strategy entails strengthening its presence in Northern Europe, Greece and the United Kingdom, while its long-term plan includes entering Eastern Europe and Asia. Vienty also attends various sector fairs, such as Modacalzado (Madrid), Micam (Milan) and Premiere Class (Paris).
