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PROFILE

In 1990, designer Lourdes Paterna founded the children’s wear brand that bears her name. From the outset, her highly individual style has been striking for its use of colour and hand-painted fabrics. Her simple drawings are a fitting reflection of a child’s world.

Despite the brand’s dramatic growth, Lourdes continues to make meticulously handcrafted garments, with a preference for natural fabrics like cotton, wool and linen.

The company is based in the designer’s home town of Valencia with a workforce of three. Annual output stands at around 70,000, of which about 10% is exported.

The brand currently sells its collections from more than 300 multi-brand shops in Spain. Abroad, it is widely available in Italy and Portugal, and is also on sale in boutiques in Greece, Germany, Austria and the USA.

Its two annual collections are exhibited at the Pitti Bimbo tradeshow in Florence and FIMI in Valencia, where it has taken part in the catwalk for the last 20 editions.