The women’s footwear brand Vialis originated in the El Borne district of Barcelona, where in 1996 it presented a small collection of sandals. The quality and ground-breaking designs were decisive factors in the brand’s commercial take-off. Since the outset, Vialis positioned itself in the market as an innovative brand, with its very own personality in which quality and avant-garde lines are its distinguishing characteristics. Its collections, which are quintessentially feminine and seductive, flee from the strict trends imposed by fashion every season.
The brand targets the free, independent woman, with a strong and cosmopolitan personality, substantial cultural background and a broad and unblinkered vision of fashion and aesthetic taste. The age range is from 25 to 45 years.
Vialis currently has its own stores in Barcelona’s top shopping districts: El Borne, the L’Illa Diagonal shopping mall and the Raval quarter. It has another two stores, one in Palma de Mallorca and another in Ibiza. Elsewhere in Spain, Europe and the United States, it operates through multibrand stores.
Vialis has a wide network of agents and distributors abroad, in countries such as Italy, Belgium, Holland and Greece. It also has customers in the world’s major cities: Helsinki, Reykjavik, Oslo, Paris, London, New York, Moscow, Wellington, Vienna, Berlin, Zurich, San Francisco, etc.
The company’s immediate plans abroad include consolidating the European market and, later, commencing expansion in China, Japan and the United States.
