Follow us on
Enigma Trading is the firm behind the youth wear chain 13 Búho St, which was created in 1993. Within a very short space of time, the store has carved out a highly successful position for its brands. Aimed at a young target, it caters for enthusiasts of new artistic and musical trends, and of electronic music and clubbing in particular.
13 Búho St stores offer seven cutting-edge labels under one roof. These include Gizbo, Biohazard, SunTzu, daSouza, Montana, Blackmarket and Spoon, as well as skate and graffiti material. Customers can also listen to their own choice of music, with a selection that ranges from electronic to hip-hop.
The brand has consolidated its international position in 2005. It has a clearly defined identity which seeks to fight the establishment and wage war on social injustice. It is now exporting this philosophy to new markets.
As part of its growth policy, its team is currently on the lookout for the best potential store locations. The chain already has 14 standalones and 5 franchise stores in Spain, a shop in Panama and Venezuela (on Margarita Island) and 5 franchise stores in France, where its global expansion began.
