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Paco Herrero was created in 1955 by Francisco Herrero Soriano in Elda, Alicante, fulfilling his dream to have his own ladies footwear company.
After more than 50 years in the trade, the family firm, now headed by its third generation, has successfully kept up with the times. Its desire to excel and innovate in the business field has brought Paco Herrero the Certificate of Quality for Design and Production awarded by the Spanish standards association AENOR.
The company currently sells two footwear brands with an excellent national and international reputation. In 1968, it launched Paco Herrero and years later, Basic by Paco Herrero, with a more urban and sporty style.
The company exports its collections to the UK, France, Germany, Italy, Portugal, Russia, Poland, Middle East, Asia and Australia, and also has an extensive sales network in Spain. Paco Herrero is a regular at top international tradeshows like Micam (Milan), CIFF Copenhagen (Denmark), Pure London (UK), BTS Poznan (Poland), Moda made in Italy (Munich, Germany) and Modacalzado (Madrid).
