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Designer gold and silversmith Pedro Durán Morales, purveyor to the Spanish Royal Family and founder of the Duran Group, was creating works of art in silver more than 100 years ago. Today, the Duran Group is made up of the following firms: Pedro Durán, Durán Joyeros, Durán Subastas de Arte, Durán Exposiciones de Arte and eduran (on-line auctions), all of which have close links with the world of art. Durán Joyeros came into being in 1962, when the Durán brothers bought premises to sell their jewellery in Madrid’s chic Salamanca district. Not long after, in 1968, they opened the Pedro Durán silverware factory and soon became one of the country’s best known jewellery firms.
Durán Joyeros is a member of the Swiss Interprofessional Association of High-Class Jewellery. Its creative activities include designing works of art in gold and platinum, using the choicest gemstones. It also offers a broad selection of watch brands, as well articles in silver signed by Pedro Duran.
The Durán Group has become a regular participant at major trade fairs such as Baselworld (Switzerland) and Vizenza Oro (Italy). It currently has two jeweller’s shops in Madrid, more than 1,000 points of sale at the world’s best jewellery outlets and 40 corners in El Corte Inglés department store. Its collections are sold in more than 60 countries all over the world.
