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Florentino: a tailor-made man.
Men’s wear firm Florentino was created in the seventies by Florentino Cacheda. Creativity, carefully selected fabrics and attention to detail have been the firm’s tenets from the outset.
One of the key Florentino strategies has been to boost growth both inside and outside Spain. Florentino embarked on its global venture in the eighties, when it took part in a number of international trade fairs, including Pitti Uomo in Florence, Man Style in Toronto and the Gaudí Catwalk in Barcelona. Exports currently account for 15% of its total sales, but this figure is due to rise to 30% in 2006.
The label’s latest openings abroad have focused on Switzerland, Britain, Greece and Bahrain, and it is set to open shortly in Dubai. Florentino also operates in Cyprus, France, Greece, Ireland and India. The label has an ambitious expansion plan, involving the opening of standalone stores in the Asian market and showrooms in the world’s major capitals. So far, the label already has showrooms in Paris, London, Zurich, Porto and Athens.
Every season, Florentino offers two very distinctive lines. One is in an urban casual style and the other offers a more classical look. Both lines include accessories and fragrances. Its uniquely Mediterranean style combined with practicality have made Florentino one of Spain’s top men’s wear names.
The Florentino group currently employs more than 500 people. In 1995, it embarked on a major overhaul of the company’s productive facilities, opening a logistics centre with an area of over 15,000 square metres.
