Chie Mihara is one of the references in current footwear. This Brazilian of Japanese parents, who has been living in Spain for a number of years, has made her creations synonymous with quality, comfort and design.
Before deciding to launch her own brand she worked closely with the creative team at Charles Jourdan. This was a very valuable experience in learning the craft which she currently performs at her small premises in the city of Elda (Alicante).
Chie Mihara, 36 years old, began marketing her collections in Spain via a multibrand channel at high-end establishments in Spain’s major cities, before venturing abroad. In a short time, and based on a natural ability to give her shoes their very own original and easily-recognisable style, she has gained a foothold in markets as difficult as the UK, Japan or Italy, where her designs are greatly admired. Her creations are available in Selfridges, Harvey Nichols, Liberty and Fenix, in London, Bergdorf Goodman in New York, or Raspini in Florence. Her immediate goal is to consolidate in the international market and boost her presence in Japan, a market with huge potential.
Critics and cool hunters see her designs as works of art, always using natural leathers, pastel colours and modest heels, characteristics of the brand.
