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PROFILE

He was born in Bilbao in 1978 into a household where his grandmother was a dressmaker and his uncle a tailor, so nobody batted an eyelid when he turned to the world of fashion design.

At the age of 17, Ion started Fashion Design at Bilbao’s Basque Fashion School, where he and passed with flying colours. He also followed courses in industrial pattern-cutting and silk-screen printing, and attended the renowned Balenciaga Seminar in San Sebastian.

With his excellent curriculum he had no trouble finding work as a designer in a number of different companies, until in 2002, he was awarded a grant by the Biscay provincial council to produce his own collection, which he took to Barcelona’s Circuit Catwalk. That fashion parade started the ball rolling and in came the orders. He acquired two sales and press agents to run his label from Madrid.

But this is no conventional designer and in 2003, he launched his second line, B Series, which is younger, more casual and less expensive than the first. His professional achievements have included attracting the attention of Manuel Pertegaz in 2003 to design his young women’s collection and working as a designer for Zara and Bonaventure. In 2004, he received the Marie Claire fashion award for the best newcomer to fashion design and the L’Oreal Paris prize for the best collection at the Cibeles Catwalk in February 2004.

Today he presents his own collections on catwalks like Cibeles and sells them, not only in Spain, but all over Europe and in Japan. He owns two stores in Bilbao and Madrid.

His style and philosophy are “very sophisticated. He wants women to look really elegant, though not so much by looking modern, because you can be modern without having to wear modern clothes. Modernity is all about personality, about being elegant and having the right attitude to life”.