Etxart & Panno was founded in Barcelona in 1988 by Emi Panno, who designs the firm’s collections. Specialising in highly original women’s wear and accessories, right from the outset, the brand has made a name for itself for exceptional quality, which is guaranteed by the meticulous control of each stage of the production process.
Having first sold its apparel through multi-brand retailers across Spain, in 1994 the firm embarked upon what has since become a huge expansion process. The opening of its first pilot store in Barcelona was followed by a global chain of franchise outlets. It has increasingly consolidated its domestic presence and now has more than 30 stores: 4 of its own and 26 under franchise. The brand is also sold in some of the country’s major multi-brand retailers.
The global market is a key ambition for the firm. Its products are already sold at 150 outlets around the world and exports account for 30% of its annual turnover. The brand has made significant inroads into markets with exacting standards including Italy and Britain, where it operates through local distributors. Portugal, where it has six franchise outlets, is one of its major markets. In Mexico, it is about to open its first shop in Chihuahua. It also has a franchise store in Saudi Arabia. Other markets include Russia, Switzerland, Belgium, the Netherlands and a number of Middle Eastern countries where it is sold by multi-brand retailers.
