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Caroche was launched in 1976 as the group’s most innovative brand. Quality is one of its hallmarks, but it also attaches particular importance to fabric and design innovation. Aimed at a middle to upper-middle class target, aged 20 to 30, it accounts for 9% of sales and is gradually gaining a foothold in international markets. Design and innovation are its key values.
The Sáez Merino business group makes and sells textiles products and ready-to-wear clothing. It dates back to 1952, when it was founded by the Sáez Merino brothers, who started out making work apparel. The company has continued to grow ever since and now specialises in the production of denim clothing. The entire production process – undertaken in eight factories across the province of Valencia – is in Sáez Merino hands, and this constitutes one of the group’s main corporate strengths. It has a daily output of 16,200 garments which, in 2002, was the equivalent of almost 131 million euros in sales terms.
Another major forté is the firm’s leadership in the global market, with exports accounting for 52.9% of its sales. Japan, France, the Netherlands and Britain are its most consolidated markets.
