Cimarron came into being in 1979 as an alternative to Lois, to introduce a second brand into European markets. Fun, urban fashion, chic and quality are the key values of a brand aimed at men and women aged 18 to 30. With a shop in the heart of Paris and plans to open another in the next few months, Cimarron is the group’s most international brand. It accounts for 46% of the group’s turnover and 76% of its exports.
The Sáez Merino business group makes and sells textiles products and ready-to-wear clothing. It dates back to 1952, when it was founded by the Sáez Merino brothers, who started out making work apparel. The company has continued to grow ever since and now specialises in the production of denim clothing. The entire production process – undertaken in eight factories across the province of Valencia – is in Sáez Merino hands, and this constitutes one of the group’s main corporate strengths. It has a daily output of 16,200 garments which, in 2002, was the equivalent of almost 131 million euros in sales terms.
Another major forté is the firm’s leadership in the global market, with exports accounting for 52.9% of its sales. Japan, France, the Netherlands and Britain are its most consolidated markets.
