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Hoss Intropia is an eclectic, cosmopolitan womenswear brand founded in 1994. Its first collections were sold by multibrand retailers, but in 1998, it opened its own shop in Leioa (Vizcaya). In 1999, after several more openings in Spain, it kicked off a meteoric growth plan in Italy and Portugal. It now has shops in Spain (19), Lisbon, London (3), Rome, Riyadh, Kuwait and Doha. The European cities of Milan, Florence and Paris, as well as Latin American countries like Brazil, Chile, Costa Rica and Argentina are next on the list. It also operates through more than 1,500 POS in multibrand retailers and department stores in 40 countries and is preparing its online launch for 2012.
The original and exclusive universe of Hoss Intropia is divided into three labels linked by their artistic freedom: Hoss Intropia, Hoss Intropia Silver Line (a young and sexy evening wear line launched in autumn-winter 2009/10) and, most recently, Hoss Intropia Miguel Palacio (a collection of garments and accessories developed in partnership with the Spanish designer which got off the ground in autumn-winter 2011/12).
The brand’s communications revolve around the concept of “Intropia”, a term coined to evoke the fusion of Introspection and Utopia, which has featured famous faces like Tamara Rojo, Sophie Auster, Elettra Weidemann Rossellini, Carmen Kass, Helena Christensen and Diane Birch, who have appeared on the pages of Hoss Intropia catalogues.
In parallel, Hoss Intropia has taken part in corporate responsibility initiatives with non-profit-making foundations and organisations like Creative Handicrafts in India, Mi Pequeño Deseo and Fundación Boscana in Spain.
Hoss Intropia is based in Madrid, takes part in major exhibitions like Who’s Next (Paris), Premium Berlin and Fashion Coterie (New York) and exports 67% of output.
