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Manufacturas Teleno produces and sells lingerie and swimwear. It started out in León in 1969 and has since consolidated its position as a leader in the Spanish lingerie sector with a long list of brand-names including Teleno, Melisa, Zink and Teleno Baño. The company produces a total of more than 400 kinds of product, distributed in three basic lines: women’s lingerie, women’s swimwear and men’s underwear. Quality, pattern design and price are key characteristics of goods which are sold through subsidiaries, agents and multi-brand retailers.
From the outset, growth has been a major consideration both inside and outside Spain and marketing policy has been geared to brand consolidation. Its yearly turnover is more than €20 million and exports to more than 40 countries, where the company is represented by agents, account for a significant proportion of this. France, Germany and Portugal, where it has three subsidiaries, are its main markets. The rest of its exports go to countries as diverse the UK, Greece, Island, Austria, Japan, the USA and Kuwait, to name a few. Its growth policy is supported by regular attendance at trade fairs including the Salon de la Lingerie in Paris.
