Founded in 1959 by Juan Vicente Llorens Badenes, Little K started out as a corset-maker, but later added lingerie and swimwear to its range. Juan Vicente Llorens followed on in the footsteps of his grandfather, the tailor from whom he learned his trade. Little K now sells four different labels: Little Kiss, Kiss Lingerie, Sarabeth and Deidad.
Innovation has always been the Little K hallmark. The box-packaged bra it produced in 1959 was a world first. In 1968, it used latex padding for the first time in corsetry. A year later, it produced the first pre-shaped bra, a precursor of the popular “second skin” trend. In 1984, it launched the first sports style braslip with a visible waistband, a feat it then culminated in 1986 by completing the set with a sports bra. In 1989 and 1990, draped cups were brought into its swimwear collection.
Little K is available in 47 countries and Europe is its main market. Exports – on which it has pinned its future hopes – currently account for more than 25% of turnover, although, with the consolidation of its new Asian and Eastern European markets, this figure is set to rise in the near future.
Its Little Kiss brand is targeted at women of any age in the mid-high segment. Deidad offers the latest novelties to young women and those in need of a more technical product. Kiss Lingerie is aimed at a younger target and women who want cotton garments for sports, while Sarabeth provides design and femininity for larger sizes up to 44C (metric 100C).
