Mirto was set up in the late 60s for the production of men’s shirts. During the 70s and 80s this family-owned business diversified into other areas of activity. The also created new companies, brands and products. Today Mirto is made up of a group of companies operating under various brand names (Mirto, Liza and Exigency).
Nowadays the joint annual turnover is more than 24 million euros. It has a wide product range including men’s and women’s shirts, ties, pyjamas, boxer shirts and accessories. All garments and accessories are sold both in Spain and abroad. The group’s international consolidation is partly due to its regular presence at top international trade fairs. This trade fair include Magic, International in Las Vegas or Designers’ Collective in New York.
Eastern Europe, Asia and Arab states are currently priority markets for the firm which is building on its success in Mexico, Canada and the USA where it has POS in chains like Bernini (Las Vegas) and Clubman (Puerto Rico), and at the exclusive Ritz Carlton hotels. Mirto has 1,000 points of sale all over the world and is boosting its position through retail corners in department stores. El Corte Inglés in Spain and Portugal has 25 of these shops-in-shops.
