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Trucco is part of the In Situ Group with 20 years’ experience in the production of women’s wear and accessories. It designs, produces and sells exclusive collections for the Trucco and Lolita brand names. But also produces special collections for leading Spanish and international names.
One of the firm’s principal competitive advantages is its vertically integrated management system (production and distribution). This system provides it with considerable flexibility and the ability to offer value for money. A cutting-edge IT system guarantees product restocking within 24-48 hours. The result: provides an immediate response to market demands.
Today the firm has 50 stores in Spain, Portugal, Qatar and the United Arab Emirates. Also a further 30 points of sale including various multibrand stores and 11 corners in the Mexican department store chain Almacenes Liverpool. Proof of its consolidated international position is the fact that exports account for 10% of the total sales.
