Follow us on
Fun and Basics was set up in 1994. The company had a clear objective: to become a market leader in the design, production and sale of fashion accessories.
It opened its first store in 1997. It was set in Hermosilla, one of Madrid's major shopping streets. Just a year later it embarked on its international expansion policy. To do so a logistics centre was set in Mexico DF. In 1999 two new collections were added to the brand's hallmark range of bags: a travel line and a sporty line. The same year also saw the creation of the first franchise, the fastest means of brand expansion. The first Portuguese store opened in the year 2000.
Today, Fun and Basics has a total of 24 stores located throughout Spain, Portugal and Mexico. Its products are also distributed to around three hundred points of sale in Spain, Chile, Peru, Jordan and Mexico.
