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Calzados Jordi was founded in 1966. This Majorca-based firm sells its collections under the “George’s” brand name. Handcrafted production methods are used to create highly distinctive footwear. The firm produces two collections a year, each made up of around 90 models. They are sold in select establishments. George’s targets the upper segment of the market that values quality materials and production and the firm’s highly distinctive designs.
The firm produces handcrafted footwear for men and women and has a staff of 100. Exports account for approximately 25% of the total production. Principal international markets include China, Japan, the USA, France, Belgium and Germany.
