Follow us on
Behind the Pedro García brand name is a family business run by Mila and Pedro García. The company, based in Elda, Alicante, dates back to the early 1920s when founder Pedro García set up a children’s footwear workshop.
Over the years, the company has diversified into men’s and women’s footwear, opening new production centres and increasing the workforce. In 1968, the management team opted for a change in strategy, focusing exclusively on women’s shoes. The rise in domestic sales helped pave the way for the first exports, with the US soon becoming one of the brand’s biggest markets.
Today, the company is headed up by the family’s third generation. Brother and sister Mila and Pedro García work together to keep their brand in the vanguard of women’s footwear design. Mila deals with the business side, while Pedro leads the creative team.
Pedro García has consolidated its position as a top name in Spanish luxury footwear. Its extreme high-end designs with immaculate finish use exquisite materials and are the result of a winning combination of traditional expertise and a cutting-edge design philosophy.
The brand’s artistic, experimental campaigns reflect the cultivated, contemporary luxury of the Pedro García universe. It has its own shop in Madrid’s Callejón de Jorge Juan, where it updates classical references and combines industrial elements with the finest materials in a unique setting.
Pedro García has a select network of PoS in some twenty countries, from Finland to the United Arab Emirates. In the USA, one of the brand’s main global markets, its ultra-chic shoes are on sale at exclusive department stores Nordstrom and Neiman Marcus. Online, its sculptural designs can be bought from net-à-porter.com.
Pedro García is a regular at global tradeshows like Las Vegas, Milan and Paris, and takes an active part in its agents’ showrooms around the world.
