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Belcor is one of the Group's major brand names. Its target market is a highly practical middle-class woman aged 30 to 55. It creates underwear and lingerie as well as swimwear collections. The Group's other brand names include Bolero, Gema, Intima Cherry, Lou, Variance, Vassarette, Bestform in underwear and lingerie and Majestic in swimwear. The Company also holds the exclusive swimwear licence for the North American brand Nike.
From the beginning, international expansion has been an important part of the Group's strategy. Proof of this is that by the early 70s it had already established a production centre in Portugal. Vives Vidal has subsidiary companies in Germany Benelux, France, Italy, Portugal and the USA. Nowadays the Group is present on all 5 continents.
