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Kiff-Kiff – the flagship brand of Confecciones Asensio – is one of the most prestigious labels in the underwear sector and in its main specialty: the production and distribution of nightwear lingerie. Over the years, this family firm has gradually extended its range to include new products such as swimwear and homewear, all in line with its usual high standards.
A meticulous production process and a successful sales and marketing policy are behind the firm’s consolidation in the international market. Kiff-Kiff now has 1,000 clients all over the world and sells half a million garments every year. Exports – primarily to its main markets Portugal, Italy and Mexico – account for 20% of its current turnover. The firm is also well represented in France, Greece and Lebanon.
Kiff-Kiff’s overseas strategy is supported by an extensive network of agents and distributors, which has enabled it to get its products into major department and multi-brand stores. Its future plans include introducing the firm into the American market and consolidating its position in Europe, where it hopes to make inroads into Scandinavia and parts of Eastern Europe.
