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Panama Jack dates back to 1989 when creator Antonio Vicente brought together an enthusiastic team in Elche, Alicante. Panama Jack and Havana Joe (the name under which the brand operates in the US) are now consolidated brands in the premium casual outdoor segment, aimed at an urban target who enjoy life in the great outdoors.
Its Basic Boot, worn by more than six million people around the world, embodies the brand’s concept and philosophy. Other leading products include the Robinson sandal and the Traveller shoe.
Firmly committed to environmental conservation and cultural development, the brand works with the Quetzal Route programme and is actively involved with projects run by the Vicente Ferrer Foundation to improve living conditions among the underprivileged in Andhra Pradesh.
The company employs 50 people and produces 650,000 pairs of shoes each year, of which 70% are sold abroad. It operates in 22 markets, and is best established in Germany, Netherlands, France, the UK and the US.
The company’s global strategy has focused on achieving an extensive network of multi-brand shops, which they have accessed through regular participation in domestic and international tradeshows in Düsseldorf, Las Vegas and Birmingham. In addition to this multi-brand channel, which has now hit the 1,000 PoS mark, Panama Jack has four shops of its own in Spain in Barcelona (2), Oviedo and La Coruña and six outlet shops.
