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The search for new designs and research into forms and fabrics in footwear design have formed a constant part of the life of Úrsula Mascaró, daughter of the famous footwear designer Jaime Mascaró. Born into this Menorca-based family, Úrsula soon discovered that she too had the talent and capacity to develop her own style and become a designer. Years later in Milan, the heart of the fashion scene, she studied interior decorating, fashion and footwear design, and it was also during this period that she created her first models and collections.
Part of Úrsula Mascaró’s creativity is the result of her travels and the periods she spent studying in London and New York, where she continued her training. According to Úrsula, “in order to be able to enjoy a fruit, it has to be grown with love and attention”, yet she also values intuition as an essential part of the creative process. She does not see it as something which comes upon you suddenly, but rather as the consequence of a lengthy and carefully thought-out process.
In the 1990s, Ursula launched her own line, Úrsula Mascaró, using her personal style to create a world of shoes, bags and accessories. Her cutting-edge, innovative proposal works as a counterpoint to Mascaró’s more classic lines. Ursula Mascaró has already successfully expanded into the European and Asian markets, and has more recently ventured into the American market by opening a major and highly exclusive retail outlet Jaime Mascaró and Ursula Mascaró in New York’s Soho.
In 2010, Úrsula Mascaró launched her flagship store in Madrid’s Salamanca district (26, Jorge Juan). The same year, she launched her first men’s footwear collection, including shoes, sneakers and espadrilles combining bright colours and animal prints in bold, modern, urban designs.
Alongside Mascaró and Pretty Ballerinas, the Úrsula Mascaró brand is one of the three lines owned by the Mascaró Group which produces 500,000 pairs of shoes a year. With a network of 78 brand shops and more than 5,000 multi-brand PoS, exports account for 60% of output. France, Germany, the UK, Italy, the US, Japan and Middle East are its main global markets.
