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Pura López was born on 29 September 1962 in Elche, in the province of Alicante. Her family has a long-standing tradition in the footwear industry. In 1979 she began her studies in Interior Design at Alicante's School of Applied Art.In 1981 she moved to Valencia, where she studied Fashion Design at the Barreira School of Art and Design.
During the summer of 1984 Pura López travelled to New York, where she registered for a specialisation course in fashion design at the Fashion Institute of Technology. A year later she travelled to Milan to study Footwear and Pattern Design at the Ars Sutoria School.It is at this stage that Pura first came into direct contact with the fashion world, regularly attending ready-.to-wear fashion and footwear shows in order to learn as much as she could about trends and co-ordination.
In 1986 she joined the family business, working in the design, development and production departments for two of the company's collections, Josephine y Academia. In 1987 the concepts of these two brands are combined and the Pura López concept begins to take shape, designed for young, active, financially independent women with their feet firmly on the ground. Today, the Pura López brand name is the hallmark of Delp Internacional, the family business founded in 1956.
Pura López designs two collections a year, each covering a range of fashion footwear concepts. The result are collections made up of more than 200 models. The firm's production capacity is divided up into five production chains each capable of producing around 1,800 pairs a week.
Pura López has worked with numerous fashion companies including Devota & Lomba, Guillermina Baeza, La Perla, Joaquim Verdú, Roberto Verino or Roberto Torretta. She also designed the footwear for the Spanish exhibitions at the 1998 Lisbon World Fair as well as the footwear worn by various television presenters.
In her collections, Pura López aims to combine a sense of fantasy and eclecticism, vitality and comfort. She loves experimenting with colours, soles and heels until she finds the perfect balance between all the various elements that make up the final shoe. he adores combining really high heels with fine leather straps which are carefully arranged in order to hold the foot gently but firmly in place, creating a sexy and attractive design. Pura López believes that shoes are much more than a mere accessory: she sees them as a key means of expressing a sense of femininity and seduction, and which marks the difference between vulgarity and elegance.
