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Pura López was born into a family with a long-standing tradition in the footwear industry on 29 September 1962 in Elche, in the province of Alicante. She began her studies in Interior Design at the Alicante School of Applied Art in 1979, and in 1981 moved to Valencia, where she studied Fashion Design at the Barreira School of Art and Design.
During the summer of 1984, Pura López went to New York, where she completed a specialisation course in fashion design at the Fashion Institute of Technology. A year later, she travelled to Milan to study Footwear and Pattern Design at the Ars Sutoria School. It was at this stage that Pura first came into direct contact with the fashion world, regularly attending ready-to-wear fashion and footwear shows to learn as much as she could about trends and co-ordination.
In 1986, she joined the family business, working in the design, development and production departments for two of the company's collections, Josephine and Academia. In 1987 the concepts of these two brands were combined and the Pura López concept – designed for young, active, financially independent women with their feet firmly on the ground – finally began to take shape. Today, the Pura López brand name is the flagship of Delp Internacional, a family business founded in 1956.
Pura López designs two collections a year, each covering a range of fashion footwear concepts. The results are collections made up of more than 200 models.
Pura López has worked with fashion companies like Devota & Lomba, Guillermina Baeza, La Perla, Joaquim Verdú, Roberto Verino and Roberto Torretta.
In her collections, Pura López aims to combine a sense of fantasy and eclecticism, vitality and comfort. She loves experimenting with colours, soles and heels until she finds the perfect balance between the different elements that make up the final shoe. The combination of heels at giddy heights and ultra-fine leather straps is a particular favourite. Carefully arranged, they hold the foot gently but firmly in place, creating a sexy and attractive design. For Pura López, shoes are much more than a mere accessory. They are a means of expressing femininity and seduction, skilfully separating elegance from vulgarity.
The high fashion look which Pura López has made her own is now well established in the global market, particularly in Italy, France, Germany, Belgium, the UK, Austria, Switzerland, the US and Asia. This consolidation has been boosted by the brand’s regular participation at top footwear shows around the world. In 2009, it emerged triumphant in the chicest part of Paris with its own shop-in-shop in Galeries Lafayette, and in summer 2011 opened its first standalone in Rome, at 96, Piazza di Spagna.
