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PROFILE

Sita Murt´s interview

Born in Igualada (Barcelona), Sita Murt comes from a family with a long tradition in the textiles industry in Noia, which has been a major centre for knitwear production for many decades. Her studies at the Sarrià School of Textile Design, directed by Ramón Folch, have had a major influence on both her designs and her experience of life.

Sita Murt joined the family business run by her husband, Antonio Esteve Enrich, as its designer. When he died in 1984, she was left at the helm and began to combine her creative and business skills. Her training in textile design and her extensive experience in the sector, together with a keen intuition for market needs, have taken the brand forward and expanded its radius of action. In 2008, it diversified into accessories.

Currently, it is Sita Murt’s children who run the company, leaving their mother to devote her energies to her great passion in life: researching knitwear and designing striking, up-to-the-minute collections.

The brand has its own shops in Barcelona, Bilbao, Madrid, Palma de Mallorca, Reus, Girona, Manresa and Sant Cugat, and outlet stores in La Roca and Igualada. Abroad, its collections are sold at multi-brand retailers in Canada, USA, Chile, Morocco, Portugal, Ireland, UK, France, Austria, Italy, Netherlands, Switzerland, Sweden, Poland, Russia, Israel, Lebanon, Bahrain, Saudi Arabia, China, Japan and Australia.

Since 1989, Sita Murt has been a regular, first at the Gaudí show in Barcelona, and then at Pasarela Cibeles in Madrid. The company also takes part in major international fairs, like Bread & Butter Barcelona, Premium (Berlin), Gallery (Copenhagen), Coterie (New York) and Modefabriek, Who’s Next and Paris sur Mode (Paris).