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PROFILE

Adolfo Domínguez's interview.

The origins of the Adolfo Domínguez Group go back to the 1950s and the tailor's shop set up by Adolfo Domínguez's father in the Spanish city of Ourense. Twenty years later, in 1973, Adolfo Domínguez began his trading activity with the opening of his first store, also in Ourense. In 1976 he set up a family business with his sons named Adolfo Domínguez e Hijos, S.L., which initially focused on the production of tailored suits.

In 1979, and having made a detailed study of the latest trends and techniques being used on international markets, Adolfo Domínguez launched a range of new product lines, timed to coincide with a major advertising campaign under the slogan "La arruga es bella" ("Creases are beautiful"). His innovative designs placed the name of Adolfo Domínguez at the forefront of the revolution of Spain's fashion sector, promoting ready-to-wear urban fashions within the middle-upper segment of the fashion market.

The first Madrid and Barcelona Adolfo Domínguez stores opened in 1982, and in 1985 the designer presented his first women's collection on the Paris catwalks. This marked the start of the firm's international expansion, which has taken his collections all over Europe, Japan, America and South-East Asia.

Following the launch of the Adolfo Domínguez Basic range in 1986 and start of his venture into perfume sales, thanks to a licence agreement with the company Myrurgia, in 1991 Adolfo Domínguez decided to abandon the traditional system. Rather than focusing on the development of static collections and the use of intermediaries in the distribution process, Adolfo Domínguez opted instead to base his activity on global and integrated management. As a result of this decision he set up a management system that included design, production and distribution through an extensive network of the company's own stores and franchises, all linked by means of a state-of-the-art computer system.

1997 was a landmark year for the firm, as this was the year that Adolfo Domínguez was floated on the Stock Exchange.

The designer has shops all over Spain and an extensive worldwide sales network, with points of sale in more than 20 countries, including France, UK, Belgium, Russia, China, Saudi Arabia, Morocco, Argentina and USA. Recently, on the occasion of the new openings of shops in Mexico DF. and Miami, Adolfo Domínguez has organized special catwalks in each of the cities.